Sales
On this page we will cover our most successful techniques for using video directly as a sales tool.
Sales Emails
Essential Components
It’s highly recommended that you create a simple sales email — 3 to 5 lines — to send to active prospects, current clients, past clients and anyone on your mailing list who may be interested in your products or services.
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a line to communicate the purpose of the email,
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a line to interest them,
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a link to the video, and
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a closing line to encourage them to get in touch.
The text of the email should be nicely spaced and visually well laid out with the link to your YouTube video clearly in the middle of the body of the email.
This sales email will help drive views to the video and increase your response rate.
If the video quickly (in less than two minutes) communicates your message in a simple, clear fashion with zero jargon, you will get a great response.
Rinse and Repeat
It’s vital to continue providing interested people with the opportunity to watch the video.
Keep track of the dates you send the email as compared to the dates responses come in. Average response time is usually between one and six weeks.
Response Emails
It’s absolutely essential to have some kind of standard, simple email reply that goes to any new sales lead email you receive. Here’s an example:
“Thanks for your email. Here's a link to a brief video which explains our services: (link). Are you free Thursday at 2 PM Eastern for a brief call so I can learn more about the problem you're looking to solve?”
This response email is a great opportunity to use the video to educate the new prospect about your company. It preps them for the call by familiarizing them with your product or services.
Sending the link to the video in your standard response email allows the video to do some of the legwork for your sales team. It ultimately helps close deals with less effort and more efficiency.
Video Landing Page
We recommend that you build a one-page website for your video. This simple site will serve as a sales page and it’s an additional link you can use to reach out to people and through which people can reach you.
What It Should Look Like
Our recommendations are for a simple, white page with your logo at the top and the video posted front and center. Include a “request more information” form, contact information, and an FAQs / generational information section.
Focused Communication
The simplicity of the site — as opposed to your fully loaded website — allows people to focus on one service or product that you have to offer. As they will only have one thing to view (your video), the site keeps your prospects focused on what you are trying to communicate.
For an example of this kind of landing page, go to www.welcometorichtervideo.com.
If you need help creating this kind of landing page, please contact us and we'll be glad to help.
Website
The Quick Sale
People are busy and they don’t want to invest a lot of time reading your website until they have established that they actually have an interest in your products or services. Video helps to quickly communicate your message to prospective customers, garner their interest, and increase their willingness to have a call, read your site or send an email to request more info.
Where to Put Your Video
If your video is a trailer for your company, place it on the homepage. If it’s for a specific product or service, place it on the appropriate page that promotes that product or service.
Video is now a core strategy for driving sales and will only become more so going forward. Successfully incorporating video into every aspect of your sales and marketing process is key to a better return on investment and a better experience for your prospects and customers.